Procter And Gamble Philippines

Look at the farmhouse now

MANILA, Philippines -- Farms aren’t what they used to be. Today, some of them can be found in gated communities, where the “farmhouses” are architectural showcases. This new breed of farms is called the leisure farm. They’re composed of several lots that have enough space for a house and for the residents to grow various vegetables and fruits.   At Leisure Farms in Lemery, Batangas, for instance, every house on each lot can occupy only 20 percent of the total lot area. The rest of the space is reserved for farming. Developed by Landco Pacific, the place is more of a vacation spot for its residents, who have the option to till in their own properties.

Among the more prominent residents of Leisure Farms are Lilia and Eric Abad Santos. This retired couple is best described as “Sunday farmers.”   They don’t do the actual cultivating. After all, they don’t look like your usual farmer; Lilia Abad Santos is an elegant lady who once worked as a real estate broker. Husband Eric looks very distinguished  and was the director of purchasing, distribution, and personnel departments of Proctor & Gamble Philippines and consultant in P&G’s Asia-Pacific companies. Instead, the staff of Leisure Farms does the farming work for them.  Leisure Farms can also sell the produce for the residents but the Abad Santos couple opted to waive that service. “We just  consume the produce ourselves, so we don’t need to shop at the palengke anymore,” says Lilia Abad Santos while laughing. “And we also give to the children and friends.”

The Abad Santos farm produces Indian mangoes, calamansi, and kalabasa, among others. These agricultural products, however, often take a backseat to the farmhouse, which is an architectural marvel. The home is composed of three connected domes, which house the living room, dining area, and kitchen. From afar, the domes resemble three giant mushrooms or beehives. This overall look is the result of the many ideas the couple and their architect Danny Ibay had.

“When we bought the lot, we just wanted to have a pavilion built,” says Eric Abad Santos. “We already have a vacation house in Tagaytay, so there was no need to build another house in Lemery, which is just an hour’s drive away from Tagaytay. The pavilion would just be a place to rest in whenever we visited the farm. But later on, we told Danny to add a living room, and then a kitchen and dining area. The place just expanded as we planned the house!

Procter and Gamble Philippines suspends sponsoring... - Blogspot

, Brand Public Relations department. It read: "Procter & Gamble strives to advertise on programs that align with our values as a company and our purpose to touch and improve lives. We routinely monitor the media in which our brands' messages appear and make advertising decisions that meet our policies and achieve our goals. We are aware of the recent incident in the program of 'Willing Willie' and we have suspended advertising on the show beginning April 7, 2011, while the incident is being reviewed and investigated by authorities.

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